India is home to more than 1 lakh startups and is a billion dollar startup ecosystem, contributing 4–5% of India’s GDP in 2025. And though tech and retail reign supreme, a few risk-taking entrepreneurs have managed to hit gold with absurd ideas that, as it turns out, have become a smashing success.
These funky business ideas target niche markets, solve a very specific pain point or the majority of the Indian population leverage on their quirky concepts to generate thousands of revenue.
In this guide we explore 10 Strangely Weird Business Ideas That Have Made Millions in India by 2025 to inspire the adventure seeking entrepreneur in you! We gather ideas that are unique, have high revenue potential, and are relevant to the Indian market — and sprinkle them with pros and cons along with practical insights from your favourite startups. But rest assured, that success stories of innovative companies are always out there to motivate budding entrepreneurs in Mumbai or small business owners in a Tier-2 city.
Why Bizarre Business Ideas Work in India?
The eclectic diversity of the Indian populace, cultural richness and a burgeoning digital economy makes for a palatable breeding ground for alternative enterprises. Here is what gives rise to bizarre ideas:
- Large Consumer Base: But that said, India provides even niche markets for the most random products or services with its 1.4 billion people.
- Cultural Openness: Indians are largely open to pretty much every kind of creativity, from wacky gifts at the festival to unique food journeys.
- Digital Growth: Social Media (491 million users in India) helps outlandish ideas proliferate faster through viral marketing.
- Low Investment Needs: It does not require investment capital.
- Innovation Demand: At the same time, India’s competitive market demands innovation when requisite solutions stand out, they are already rewarded.
Now, coming back to the essence of the topic, let us explore the 10 quirky business ideas in India that make people crazy and also make millions by 2025.
10 Bizarre Business Ideas That Made Millions in India
1. Vitality Air – Bottled Fresh Air
Canadian firm Vitality Air exports sealed bottles of fresh air from clean areas to cities polluted by dust and emissions across the globe, including India. It was launched here in 2015 and ended up being an unlikely hit in pollution-prone urban centres like Delhi and Mumbai.
Key Features:
- Canadians are essentially bottlers of authentic air Condensed air gathered from the Canadian Rockies or how to refine air from the Banff.
- You can buy it in 3-liter and 8 liters cans.
- Sold as some sort of high end wellness item.
- Available online and at select premium retailers.
- Focus on urban consumers with health-conscious preferences
How It Made Millions in India:
- Urban Pollution Crisis: The dire air quality problems faced by Delhi boosted demand.
- Premium Branding: Positioned as a aspirational product for wealthy Indians.
- Social Media Frenzy: Instagram and Twitter (X) campaigns made sales pop!
- Annual revenue: > ₹2 crore in India alone by 2025.
Pros:
- Competitive Edge — There is nothing Like It On the Market
- Low production costs leading to great margins
- Taps into health and wellness trends.
- Scalable with online sales capability.
Cons:
- Targeted at high-income, urban, consumers
- Production emissions, bother over bottling and transport
- Heavy reliance on marketing hype.
2. Rent-A-Chicken India
Following the concept prevalent in other global franchises, Rent-A-Chicken India is providing urban households with the joy of freshly laid eggs from the own chickens by renting out chickens along with coops for the sceptics first and in the second half, even to all those who want to experience chicken for the sake of it. A unique and green service being popularised in cities like Bangalore & Hyderabad.
Key Features:
- Chicken and coop rental for a season, plus feed
- Includes support for initial setup and maintenance
- Choose to send them back or purchase hens
- Promotes sustainable living.
- For Use by Urban Families and Schools
How It Made Millions in India:
- Eco-Friendly Trend: Refers to the emerging trend towards sustainability in India.
- Farm Field: Schools utilize it to give kids their first faming experience.
- Social Media Saavy: Viral Instagram reels of city-dwelling chickens
- Revenue: ₹50 lakh — ₹1 crore seasonally in metro cities
Pros:
- Minimum investment (Chickens and coops are cheap)
- Consumer: Eco-conscious + Curious
- Easy to share on social media.
- Scalable to multiple cities.
Cons:
- Only cities that have room for coops
- Needs experience in taking care of animals
- Seasonal business model.
3. Potato Parcel India
Potato Parcel India is one of those weird gifting services that got popular as a viral idea and works by delivering messages/messages or images on peeled potatoes to people.
Key Features:
- Potato printed personalized messages or photos.
- Sustainable packaging ships throughout the US.
- Sells clothing and gift boxes related to potatoes.
- Aiming at gifting for birthdays, anniversaries, etc.
- Focused on social media marketing
How It Became a Millionaire in India:
- Culture of Gifting: The Indian audience inherently likes unique gifts which results in a higher demand during festive seasons.
- Campaign: Instagram & WhatsApp viral marketing did make it famous.
- Cheap Products: Potatoes are inexpensive meaning high profits.
- Attraction: Quarterly ₹80 lakh+ by 2025
Pros:
- Products are inexpensive and have high margins.
- They are very easy to sell through social network.
- Capitalizes on gifting culture in India
- Highly scalable at a low cost.
Cons:
- Lack of innovation can cause novelty to wear off.
- Limited to gifting occasions.
- Costs of shipping perishable goods.
4. Rage Rooms India
Rage rooms offer the opportunity for customers to safely destroy items such as dishes and electronics to help reduce stress. These places — found in cities from Mumbai to Delhi — have become fixtures in India, which is turning its attention to mental health.
Key Features:
- Bubble wrapped, sensitive to everything and everyone; free-swing sports bra and ride-snap therapy; fragiles on a wobbly shelf and brain baskets wired to be smashed.
- Individual, group, or corporate session packages.
- Catalog: Targets youth professionals and students.
- Offers team-building events.
- Honestly branded as an exercise for mental wellness
How it earned millions in India:
- Need for awareness on mental health: More obviously, post-COVID caution on the back of rising stress levels.
- Corporate Appeal: Corporates booked it for team building.
- Social Media Hype: Video of Breaking Things in Instagram.
- Revenue: ₹2 crore every year in top 20 cities via 2025
Pros:
- Mental health trends: high demand
- One of a kind experience based entertainment.
- Able to scale to other sites
- Session high-profit margins.
Cons:
- Needs protected, covered areas.
- High initial setup costs.
- Limited to urban areas.
5. Cloud Kitchens for Quirky Foods
Cloud kitchens, also referred to as virtual kitchens, are location-specific food business that delivers niche, unconventional foods (neon-colored desserts, fusion vada pav, etc.) online only, and partnered with platforms like Zomato, Swiggy, etc.
Key Features:
- For takeaway only, emphasis on delivery
- Has special menus that stand out such as glow-in-the-dark cupcakes.
- Ability to keep overhead costs low (no need for a storefront)
- Leverages food delivery apps.
- Aimed at millennials and Gen Z.
The Million Dollar Strategy How it Made in India:
- Food Craver: Sales were driven by India’s eagerness toward innovative food.
- Wider Visibility: Social Media & delivery apps did the trick.
- Minimum Investment: Setup costs were low which increased profits
Pros:
- Cost-efficient to start and run.
- Extreme scalability through delivery apps.
- Engages with India, a nation that relishes good food.
- The quirky menus are also easy to experiment with.
Cons:
- Food drivers are a highly saturated market.
- FSSAI and other licenses are mandatory.
- Reliant on delivery apps.
6. Pet Rock India
Selling decorated stones as low-maintenance “pets” in flamboyant packaging and care instructions, Pet Rock India is inspired by the 1970s worldwide phenomenon.
Key Features:
- Custom boxes for stones sold as pets.
- Featuring funny caretaking guides
- Aimed at the gifting and novelty markets.
- Available for purchase online and in gift shops.
- Usefulness for Kids and Young Adults
How It Started Making Crores From India:
- Lavish Style: Trending due to unique gifts on auspicious occasions like Diwali.
- Cheap Touch: The stones We make are really cheap & thus ensure higher margins
- go viral: Campaigns on social media made it trendy.
Pros:
- Ultra-low costs of production.
- High profit margins.
- Easy to market online.
- Easily scalable with minimum logistics.
Cons:
- Novelty may wear off quickly.
- Limited to gifting seasons.
- Marketing needed to keep it alive.
7. Handicraft E-Commerce Niche Store
Urban and global buyers are fuelling the explosion of online stores selling niche Indian handicrafts like Warli art, Banarasi weaves etc.
Key Features:
- A platform to sell handmade products from rural artisans.
- Concentrates on the niche crafts (for example, Pattachitra, Madhubani).
- Social Media Marketing in an Online Platform
- Aims at metropolitan as well as global buyers.
- Supports artisan communities.
How It Made Millions in India:
- Aesthetic Value: Handicraft Market Estimated As ₹35,000 Crore In India 2023
- Revenues were bolstered by making exports to the US and Europe when demand was hot around the world.
- Social Impact: Appeals to consumers with social conscience.
- Top stores by 2025 will generate ₹3 crore+ annually.
Pros:
- Supports local artisans.
- High Demand in Urban and Global Markets
- Works with your eCommerce platforms, scalability included.
- Strong social media appeal.
Cons:
- Necessitates procurement from local artisans
- E-commerce is highly competitive.
- Shipping logistics costs.
8. Mobile Wallet Gifting
The service lets users share quirky digital gift cards bundled with a digital note or animation as gifts in mobile wallets like Paytm or Google Pay.
Key Features:
- Mobile wallets for digital gift cards
- Fun designs or videos: Customized
- Targeted gifting for Birthdays, Festivals, etc.
- Integrates on the UPI platforms
- For tech-savvy Indians.
How It Won Millions in India:
- The explosion of digital payment: 470 million digital wallet users in India drove adoption
- The Gifting Cult: It is popular for quick gifts that are easy to do.
- Social Media: Social media campaigns increased exposure.
Pros:
- Costs low (digital product) to start.
- Leveraging Digital Platforms To Scale
- Appeals to the digital economy of India
- High gifting season demand.
Cons:
- There is lots of competition in digital payments.
- Strong cybersecurity is a must.
- Limited to tech-savvy users.
9. Bonsai Tree Business
The demand for aesthetic home decor products has led to a niche hit in urban India selling miniature bonsai trees as decor or gifting options.
Key Features:
- They sell home and office bonsai tree.
- Provides Care Kits and Workshops
- Available for purchase online and at high-end natural health stores.
- A product that requires little maintenance but adds much value.
How It Earned Crores in India:
- Urban Lifestyle: Focuses on the growing home decor segment in India.
- Premium Pricing: Higher margins
- The Fujian Survival Bonsai Craze: Bonsais on Instagram
- Revenue: By 2025 ₹1.5 crore per year
Pros:
- High profit margins.
- Low maintenance product.
- Featured for rich consumers appeal.
- Scalable with online sales.
Cons:
- Not something for amateurs in bonsai keeping.
- Limited to urban markets.
- High initial sourcing costs.
10. Glitter Bomb Delivery
With the allure of international trends, Glitter Bomb India promises to deliver pranking packages with glitter, touted as an ideal revenge or surprise gift.
Key Features:
- Ships sparkles in custom messages.
- Sells sustainable, biodegradable glitter.
- Aimed at pranksters and something for gifting.
- Loves the use of social media marketing.
- Nationwide shipping.
How It Made Billions In India:
- Works well with the Young Generation: Gen Z loves Prank Gift & Prank gifting
- Viral marketing: viral videos of Instagrams and TikTok brought sales.
- Cheap: Glitter is cheap, and so is packing.
- Scalability: ₹1 crore in annual revenues, post-2025.
Pros:
- Minimal startup and ongoing costs.
- Easily shareable on social media platforms
- E-commerce friendly and easy to scale.
- Appeals to young audiences.
Cons:
- Unless we innovate, novelty will become stale.
- Restricted in prank and gifting markets.
- Negative impact on environment if not eco-friendly
Benefits of Bizarre Business Ideas for Indian Entrepreneurs
These not-so-usual enterprises provide benefits that are one of a kind as follows:
- Grade of Competition: Very few competitors in niche markets.
- Quirky products are usually also at a high price point
- Viral Potential — Social media is a megaphone for weird ideas.
- Requires Little Investment: Most of them need very low money to launch
- Cultural Fit:Having many concepts under a peculiar umbrella will help in our favour, as the market is relatively very diverse in India.
- Scalability — It is easy to scale up on online platforms.
How to Choose the Right Bizarre Business Idea?
How to Choose the Best Idea (It Depends on Your Resources & Goals):
- Budget: Affordable ideas like Potato Parcel or Glitter Bomb
- Skills: Select ideas according to your skills (for instance, bonsai if you love plants)
- Market: Urban areas for high-end products (e.g. Vitality Air)
- It is a good idea for marketing your brand, but with public ideas done for social media.
- Scalability: Choose ideas that can scale via e-commerce or franchising.
Conclusion
While bottled air, rental chickens, and glitter bombs are among the weirdest business ideas, they have shown that India, with its immense population, can give birth to millions through creativity. Companies have put bizarre ideas into practice and made money by using keywords that are low in competition – take “bizarre business ideas in India”, for instance, and also exploit social media.