By 2025, the billion-dollar startup ecosystem in India, which currently has over 1 lakh startups, will account for 4–5% of the country’s GDP. Despite the fact that tech and retail are the most popular industries, some courageous entrepreneurs have struck gold with wild ideas that have achieved great success.
These funky business ideas target niche markets, solve a very specific pain point or the majority of the Indian population leverage on their quirky concepts to generate thousands of revenue.
In this guide we explore 10 Strangely Weird Business Ideas That Have Made Millions in India by 2025 to inspire the adventure seeking entrepreneur in you! We gather ideas that are unique, have high revenue potential, and are relevant to the Indian market — and sprinkle them with pros and cons along with practical insights from your favourite startups. But rest assured, that success stories of innovative companies are always out there to motivate budding entrepreneurs in Mumbai or small business owners in a Tier-2 city.
Why Bizarre Business Ideas Work in India?
By 2025, the billion-dollar startup ecosystem in India, which currently has over 1 lakh startups, will account for 4–5% of the country’s GDP. Despite the fact that tech and retail are the most popular industries, some courageous entrepreneurs have struck gold with wild ideas that have achieved great success.
- Large Consumer Base: But that said, India provides even niche markets for the most random products or services with its 1.4 billion people.
- Cultural Openness: Indians are largely open to pretty much every kind of creativity, from wacky gifts at the festival to unique food journeys.
- Digital Growth: Social Media (491 million users in India) helps outlandish ideas proliferate faster through viral marketing.
- Low Investment Needs: It does not require investment capital.
- Innovation Demand: At the same time, India’s competitive market demands innovation when requisite solutions stand out, they are already rewarded.
Now, coming back to the essence of the topic, let us explore the 10 quirky business ideas in India that make people crazy and also make millions by 2025.
10 Bizarre Business Ideas That Made Millions in India
1. Vitality Air – Bottled Fresh Air
By 2025, the billion-dollar startup ecosystem in India, which currently has over 1 lakh startups, will account for 4–5% of the country’s GDP. Despite the fact that tech and retail are the most popular industries, some courageous entrepreneurs have struck gold with wild ideas that have achieved great success.
Key Features:
- In essence, Canadians are real air bottlers. The Canadian Rockies provide them with air, and Banff teaches them how to refine it.
- It is available in 3-liter and 8-liter cans.
- marketed as some sort of luxury health product.
- It is available for purchase at a few upscale stores or online.
- Aim for city people who are concerned about their health.
How It Made Millions in India:
- Urban Pollution Crisis: Delhi’s dire air quality issues increased demand.
- Premium Branding: Presented as a product that affluent Indians can strive for.
- Social Media Frenzy: Instagram and Twitter (X) campaigns made sales pop!
- Annual revenue: > ₹2 crore in India alone by 2025.
Pros:
- Competitive Edge — There is nothing Like It On the Market
- Low production costs leading to great margins
- Taps into health and wellness trends.
- Scalable with online sales capability.
Cons:
- aimed at affluent, urban consumers
- Transportation, bottling, and production emissions
- excessive use of marketing jargon.
2. Rent-A-Chicken India
Rent a Chicken By renting out coops and chickens, India is bringing the delight of fresh eggs from their own hens to urban homes. This is comparable to the actions of other international franchises. They only rent to sceptics in the first half, but in the second half, they rent to anyone who wants to try chicken just for fun. An eco-friendly and distinctive service that is gaining popularity in Hyderabad and Bangalore.
Key Features:
- Renting food, a coop, and chickens for a season
- includes assistance with configuring and maintaining
- You can either purchase hens or return them.
- promotes environmentally friendly lifestyle choices.
- For Urban Families and Schools
How It Made Millions in India:
- Eco-Friendly Trend: Being more ecologically conscious is the newest trend in India.
- Farm Field: Schools use it to give children their first taste of farming.
- Social media savvy: viral Instagram reels featuring urban chickens
- Seasonal sales in major cities range from ₹50 lakh to ₹1 crore.
Pros:
- Minimum investment (Chickens and coops are cheap)
- Customer: curious and concerned about the environment
- Easy to share on social media.
- Can be used in more than one city.
Cons:
- Only cities that have space for coops
- Needs to have worked with animals before
- Business model that changes with the seasons.
3. Potato Parcel India
Potato Parcel India is one of those strange gift services that became popular because of a viral idea. It sends messages or pictures on peeled potatoes to people.
Key Features:
- Messages or pictures printed on potatoes that were different for each person.
- Sustainable packaging ships all over the US.
- Sells clothes and gift boxes with potatoes on them.
- Giving gifts for birthdays, anniversaries, and other special events.
- Focused on using social media for marketing
How It Became a Millionaire in India:
- Culture of Giving: People in India naturally like unique gifts, so they are more popular during the holidays.
- Campaign: Instagram and WhatsApp viral marketing did make it famous.
- Cheap Items: Potatoes are cheap, so they make a lot of money.
- Attraction: ₹80 lakh+ every three months by 2025
Pros:
- The goods are cheap and bring in a lot of money.
- It’s very easy to sell them on social media.
- Takes advantage of India’s culture of giving
- Very cheap and easy to grow.
Cons:
- If you don’t come up with new ideas, things can get old.
- Only for giving gifts.
- Costs of sending things that go bad.
4. Rage Rooms India
People can safely break things like dishes and electronics in rage rooms to feel better. These places, which can be found in cities from Mumbai to Delhi, are now a part of India because they focus on mental health.
Key Features:
- Bubble-wrapped, sensitive to everything and everyone; a sports bra that swings freely and therapy that snaps; fragile things on a shaky shelf and brain baskets ready to be smashed.
- Packages for sessions with one person, a group, or a business.
- The catalogue is for students and young professionals.
- Has things to do that help people work together.
- It’s called “exercise for mental health,” to be honest.
How it earned millions in India:
- Need for mental health awareness: People are being more careful after COVID because stress levels are going up.
- Corporate Appeal: Businesses used it to build teams.
- Social Media Buzz: A video on Instagram of things breaking.
- The top 20 cities will make ₹2 crore a year by 2025.
Pros:
- A lot of demand for mental health trends
- Entertainment that comes from one-of-a-kind experiences.
- Can also be used on other sites
- The session had high profit margins.
Cons:
- Needs areas that are protected and covered.
- Costs of setting up are high at first.
- Only in cities.
5. Cloud Kitchens for Quirky Foods
Cloud kitchens, also known as virtual kitchens, are online food businesses that only deliver niche, unusual foods, such as neon-colored desserts and fusion vada pav. They work with sites like Zomato and Swiggy.
Key Features:
- Only for takeout, with a focus on delivery
- Has menus that are different from others, like cupcakes that glow in the dark.
- Ability to keep costs down (no need for a store front)
- Uses apps to bring food.
- For people in their 20s and 30s.
The Million Dollar Strategy How it Made in India:
- Food Craver: Sales were boosted by India’s interest in new foods.
- More people could see it: Social media and delivery apps did the trick.
- Minimum Investment: Setup costs were low which increased profits
Pros:
- Cheap to start and run.
- Delivery apps make it easy to scale up.
- Talks to India, a country that loves good food.
- The strange menus are also easy to try out.
Cons:
- There are a lot of food drivers in the market.
- You must have an FSSAI licence and other licences.
- Relying on delivery apps.
6. Pet Rock India
Pet Rock India is based on a trend from the 1970s when people sold decorated stones as low-maintenance “pets” in fancy boxes with care instructions.
Key Features:
- People buy stones as pets and put them in custom boxes.
- With funny tips for how to take care of things
- For the gift and novelty markets.
- You can get it online or at a gift shop.
- Good for kids and young adults
How It Started Making Crores From India:
- Lavish Style: Getting more popular because of the unique gifts people give on holidays like Diwali.
- Cheap Touch: The stones we make don’t cost much, so we can make more money.
- go viral: It got popular because of social media campaigns.
Pros:
- Very low costs of making things.
- Large profit margins.
- Simple to sell online.
- Easy to grow with little planning.
Cons:
- New things may get old quickly.
- Only during gift-giving times.
- It needed marketing to stay alive.
7. Handicraft E-Commerce Niche Store
Online stores that sell niche Indian handicrafts like Warli art and Banarasi weaves are growing because people in cities and around the world are buying them.
Key Features:
- A platform to sell handmade products from rural artisans.
- Concentrates on the niche crafts (for example, Pattachitra, Madhubani).
- Social Media Marketing in an Online Platform
- Aims at metropolitan as well as global buyers.
- Supports artisan communities.
How It Made Millions in India:
- In 2023, the handicraft market in India is expected to be worth ₹35,000 crore.
- Sales to the US and Europe helped boost revenues when demand was high around the world.
- Social Impact: It speaks to people who care about other people.
- The best stores will make more than ₹3 crore a year by 2025.
Pros:
- Helps local artists.
- A lot of people want it in cities and around the world.
- Works with your eCommerce platforms, and it can grow with you.
- Very appealing on social media.
Cons:
- Requires buying from local artisans
- There is a lot of competition in e-commerce.
- Costs of shipping logistics.
8. Mobile Wallet Gifting
People can send funny digital gift cards with a digital note or animation as gifts in mobile wallets like Paytm or Google Pay with this service.
Key Features:
- Gift cards for mobile wallets in digital form
- Personalised: Fun videos or designs
- Giving the right gifts for the right occasions, like birthdays, holidays, etc.
- Works with the UPI systems
- For Indians who are good with technology.
How It Won Millions in India:
- The explosion of digital payment: 470 million digital wallet users in India drove adoption
- The Gifting Cult: It is popular for quick gifts that are easy to do.
- Social Media: Social media campaigns increased exposure.
Pros:
- Costs low (digital product) to start.
- Using digital platforms to grow
- Appeals to India’s digital economy
- A lot of people want to give gifts this time of year.
Cons:
- There are a lot of companies that offer digital payments.
- You need to have strong cybersecurity.
- Only for people who know a lot about technology.
9. Bonsai Tree Business
The demand for aesthetic home decor products has led to a niche hit in urban India selling miniature bonsai trees as decor or gifting options.
Key Features:
- They sell bonsai trees for homes and offices.
- Offers care kits and classes
- You can buy it online or at high-end natural health stores.
- A product that doesn’t need much care but is very useful.
How It Earned Crores in India:
- Urban Lifestyle: This magazine is all about India’s growing home decor industry.
- Higher margins for high prices
- The Fujian Survival Bonsai Craze: Bonsais on Instagram
- Income: ₹1.5 crore a year by 2025
Pros:
- High profit margins.
- A product that doesn’t need much care.
- Featured to appeal to wealthy customers.
- Scalable with sales made online.
Cons:
- Not something for people who don’t know how to take care of bonsai.
- Only available in cities.
- High costs of sourcing at first.
10. Glitter Bomb Delivery
Glitter Bomb India says it will send prank packages with glitter in them, which are said to be the best way to get back at someone or surprise them.
Key Features:
- Ships shine when they get personalised messages.
- Sells glitter that is good for the environment and breaks down in nature.
- As a gift or for people who like to play tricks.
- Likes to use social media to advertise.
- Shipping all over the US.
How It Made Billions In India:
- Works well with the younger generation: Gen Z loves Prank Gift and Prank Gifting.
- Viral marketing: videos that went viral on TikTok and Instagram made people buy things.
- Cheap: Both glitter and packing are cheap.
- Scalability: After 2025, sales will be ₹1 crore a year.
Pros:
- Low costs to start and keep going.
- Easy to share on social media
- Easy to grow and good for e-commerce.
- Appeals to young people.
Cons:
- New things will get old if we don’t think of new ones.
- Not many places to buy pranks and gifts.
- It hurts the environment if it’s not good for it.
Benefits of Bizarre Business Ideas for Indian Entrepreneurs
These not-so-usual enterprises provide benefits that are one of a kind as follows:
- Level of Competition: There aren’t many businesses that compete in niche markets.
- Things that are out of the ordinary often cost a lot of money as well.
- Potential to Go Viral: Social media is a megaphone for weird ideas.
- Needs Little Money: Most of them don’t need a lot of money to get started.
- Cultural Fit: The Indian market is very diverse, so having a lot of ideas under one strange umbrella will help us.
- Scalability: It’s simple to make things bigger on the web.
How to Choose the Right Bizarre Business Idea?
How to Choose the Best Idea (It Depends on Your Resources & Goals):
- Cheap ideas for your budget include Glitter Bomb and Potato Parcel.
- Skills: Pick ideas based on what you know how to do. For example, if you like plants, try bonsai.
- Market: City areas for high-end goods (like Vitality Air)
- It’s a good way to promote your brand, but you should do it in a way that works on social media.
- Scalability: Choose ideas that can grow through e-commerce or franchising.
Conclusion
While bottled air, rental chickens, and glitter bombs are among the weirdest business ideas, they have shown that India, with its immense population, can give birth to millions through creativity. Companies have put bizarre ideas into practice and made money by using keywords that are low in competition – take “bizarre business ideas in India”, for instance, and also exploit social media.