People in India are buying more and more handmade things because they want things that are unique and show off their skills and creativity. The market for things made by hand is growing quickly. People are buying a wide range of things, from handwoven fabrics and jewelry to home decor made just for them. As online shopping becomes more popular, more and more Indian artisans and small businesses are selling their handmade goods online to make money.
This article will tell you about the best places in India to sell handmade goods online. We’ll show you some platforms that are all about handmade goods, tell you what they do best, what they do wrong, and how to use them to grow your business. You should know about this platform if you make things by hand, are an artist, or are an entrepreneur who wants to get your name out there in the world of homemade goods. This guide will help you choose the best one to sell your handmade goods.
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The reason to sell handmade products online?
Before we get into the best places to sell handmade goods online, let’s take a quick look at why this is such a great opportunity.
Global Reach: As an online seller on different e-commerce sites, you can send your products to customers all over the world, even if they are far away from where you are.
Online Stores Generally Require Less Investment: Compared to a traditional brick-and-mortar store, the initial capital investment is lower. Many marketplaces will give you the infrastructure to sell without needing to build your own website.
Flexibility: An artisan can choose their own hours, rates, and how the work gets done. You have more freedom and independence when you sell things online.
Market opportunity: You can find out how many people want eco-friendly, one-of-a-kind, high-quality, and handmade goods. People would rather buy things like these than things that are made in large quantities.
Now you know why selling handmade things online is a good idea. Where are the best places to do that?
Etsy: The World’s Biggest Marketplace for Independent Business People
Etsy is one of the most popular and well-known places to sell handmade items. Etsy is a place where people from all over the world can sell their unique and handmade items. It gives artists another place to show off and sell their work.
Key Features:
The global audience: With millions of active buyers worldwide, Etsy is a great way for Indian artisans to reach international consumers.
Personalized Storefronts: Etsy lets you create a branded storefront with your unique logo, banner, and product listings.
Thanks for Support Handmade Products — Etsy sells handmade goods, which makes it a great platform for artists and crafters.
Pros:
Large Clientele: The already existing market in Etsy allows access to many potential buyers.
Easy Setup: It’s quick and easy to create your shop and start selling your handmade items.
Built-In Marketing: With Etsy, you get access to SEO (search engine optimization) tools, promoted listings, and other features to improve your visibility.
Cons:
Fees: Etsy charges a fee for each product listed on the site and takes a percentage of each sale that can quickly add up.
Competition: With millions of sellers on Etsy, it can be hard to differentiate yourself from the pack.
Fees on Shipping: Etsy also takes a transaction fee on shipping, which can eat into your profits.
Ideal For:
Artists and craftspeople make a wide range of handmade items, from jewelry and clothes to furniture for the home.
People and small businesses that want to grow outside of India.
Amazon Handmade is Amazon’s version of Etsy, a site for buying and selling handmade goods. It connects artisans with Amazon’s huge customer base and combines the appeal of handmade with Amazon’s reach.
Key Features:
A Huge Pool of Potential Customers: This marketplace is part of the Amazon family, which gives it access to a huge customer base around the world.
Brand Exposure: Sellers can use Amazon’s great marketing tools, like Amazon Prime and Amazon advertising, to help them sell more.
Customizable Store: Artisans have their own storefront with product detail and images.
Pros:
Established Trust: People trust Amazon’s brand when they buy handmade goods.
Eligible products can be added to Amazon Prime, which gives customers free two-day shipping.
Full Features: Amazon has well-integrated systems that let you make seller management tools like advertising, inventory, and business insights.
Cons:
Higher Seller Fees: Amazon Handmade has higher seller fees than any Etsy shop, as well as a referral fee on sales.
Competition: Amazon has a lot of sellers and without strong branding and marketing efforts it can be hard to shine.
Ideal For:
Artisans that want to reach Amazon’s expansive customer base and are looking for a platform that provides superior marketing and shipping tools.
Long-tail sellers with multiple product types looking to scale their business
IndiaMart — Empowering Local Artisans to Businesses
IndiaMart is the best online B2B (business-to-business) site in India. It gives artisans a great place to sell their handmade goods to all kinds of merchants and people who handle their goods in large quantities. There is a big market for handmade and traditional goods, but not all of it is focused on them.
Key Features:
Bulk orders are best for people who can handle bigger orders.
Indian native art: IndiaMart connects Indian sellers with businesses in their area, making it a great place for local artists and craftspeople to sell their work.
IndiaMart lets sellers show off a wide range of handmade goods, including textiles and handicrafts.
Pros:
B2B Focus: Larger companies can benefit from the interaction between wholesalers and retailers.
Simple Listing: It’s also easy to list your products and set up your online store with IndiaMart.
IndiaMart: You can sell things to people in India who live in your area.
Disadvantages:
Less Presence for Consumers: IndiaMart mostly sells to businesses, so it might not be the best place for a single buyer to find unique handmade items.
Premium Accounts: To get access to all the features and get more exposure, sellers must buy a premium account.
Best For:
Artisans and small businesses that want to sell a lot of things or build relationships with other businesses, especially in the handicrafts or textiles industry.
Flipkart: The E-Commerce Giant of India
You should think about selling your handmade or small to medium-sized items on Flipkart in India. It’s one of the top online shopping sites in India. Artisans and weavers can sell their goods next to big retail brands on Flipkart’s “Flipkart Seller Hub.”
Important Features:
Seller Hub: A single dashboard for keeping track of your product listings, orders, and payments.
Wide Consumer Base: Flipkart is very well-known in India, which is great for getting your handmade pro but seen by a lot of people.
Logistics Support: Flipkart makes it easier for sellers to ship their goods by offering a variety of shipping options.
Pros:
Local Coverage: Great for sellers who want to reach the Indian market.
Seamless Integration: The Flipkart platform is easy to use and navigate, which helps artisans start selling faster.
Marketing and Advertising: Flipkart can help you show off your products by running ads for you.
Disadvantages:
Fees for selling: Flipkart takes a cut from each sale, which could lower your profit.
There are a lot of sellers on the platform, so your handmade goods might have to compete with mass-produced goods.
Best For:
Flipkart’s reach and logistics network would be great for Indian artisans who want to sell their handmade goods in India.
About Craftsvilla: An E-commerce Website For Indian Crafts
Craftsvilla Home Craftsvilla is an online store that sells traditional, ethnic, and handmade Indian goods. It helps local artists and their crafts, which is why it’s the best place for Indian artisans who make crafts and handmade goods from their own region.
Key Features:
Indian Art Focus: Craftsvilla caters to Indian crafts, including handmade jewelry, handloom sarees, etc.
Easy Listings: Sellers are able to list their handmade products simply and manage their inventory.
Target Market: A niche customer segment interested in traditional Indian handicrafts.
Pros:
Niche Market: Craftsvilla focuses on buyers looking for Indian ethnic and handmade products.
Promotion of Indian Crafts : It is a great platform for artisans in cases where they deal with regional or traditional crafts.
Low Fees Like the global platforms Etsy for the sellers Craftsvilla has highly low fees.
Cons:
Limited International Exposure: Craftsvilla caters mostly to Indian buyers, thus reducing its extent of exposure in comparison to international platforms such as Etsy or Amazon Handmade.
Limited Audience: Niche, smaller audience than large global platforms.
Ideal For:
Interested in reaching a domestic market of boutique buyers, or Indian artisans and handcrafted products
Shopify: Create Your Own Handmade Store
ShopifyYou can use Shopify to make your own online store and sell things you made yourself. You can build your own shopfront with Shopify, which gives you complete control over your branding, prices, and how you talk to customers. This is not like Etsy or Amazon.
Main Features:
You can make your own online store with Shopify.
you with the tools you need to create a custom eCommerce site that looks like a business.
Integrated Payment Gateways: Shopify lets you pay with credit or debit cards, PayPal, and even UPI.
Shopify has SEO and marketing tools that can help your site rank higher in search engines and reach more people.
Pros:
More Control Over Branding: You can make your store look exactly how you want it to represent your brand.
Scalable: Shopify lets your business grow without any problems, and it has advanced features for big businesses.
Keep All Your Profits: Shopify doesn’t charge you a fee, so you get to keep all of your profits!
Disadvantages:
Other Payments: Shopify also charges monthly fees for using its platform, which can be hard for small businesses that are just starting out.
Requires More Effort – Unlike marketplaces that will drive traffic to your store, you will need to promote your Shopify store through SEO, social media, etc.
Ideal For:
Artisans who want total control of their online shop and branding and are prepared to pay for marketing and customer acquisition.
Conclusion
In India, there are many online stores where you can sell things you made yourself. There are different features on each platform that work best for different kinds of sellers, whether you’re just starting out or want to grow your business. There is a market for everything, from sites like Etsy and Amazon Handmade that are popular all over the world to sites like Craftsvilla and Flipkart that are more local.
When you choose a platform, you should think about things like fees, competition, the size of your customer base, and how much control you have over your brand. Find the Best Place in India to Sell Your Handmade Goods.
This guide and the tools below will help you get started in the world of online handmade marketplaces as an Indian artisan. So, start making and selling your handmade goods, and watch your business grow on these top online marketplaces!